Cookies Policy

Cookie & Similar Technologies Policy
 
Last update date: 03/11/2021
 
We are SCROBLE. This is our Cookie & Similar Technologies Policy. In this document you will find more on how we use Cookies and other technologies.
 
We are Scroble (“Scroble”, “we”, “our”, or “us”) and we operate the Scroble website (“Website”), Scroble User Application (“App”) and Scroble Business Platform (“Platform”).
 

1. Statement on the use of cookies

 
We use cookies, pixels and similar tracking technologies on the Platform, App and Website. We invite you to read this policy so that you can understand what information we collect using these technologies, how that information is used and how you can manage your preferences. For more information on how we process your personal data, please see our Privacy Policy.
 
When you use any of the above-mentioned Scroble services, cookies are placed on your computer, tablet or any other terminal used by you (hereinafter the “User”). This allows us (hereinafter the “Publisher” or Scroble) to analyze page traffic and improve the Services. Cookies are used according to their nature and for the purposes indicated below.
 
The User has the possibility to accept or refuse cookies on the Website by using the mechanism integrated into the banner or the tools described below.

2. What is a Cookie?

 
A cookie (hereinafter the “Cookie(s)”) is a text file deposited on a terminal when visiting the Site or when viewing an advertisement. The purpose of a Cookie is to collect information relating to the User’s browsing on the Site and to send the User personalised services and content.

3. Identification of Cookies

 
There are different types of cookies:

1. Third-party and proprietary cookies

 
A Cookie is said to be “proprietary” or “third party” depending on the domain from which it originates. Proprietary Cookies are those installed by the Site when the User is consulting it. Third-party Cookies are Cookies installed by a domain other than that of the Site (for example, a cookie may be deposited by a third-party advertising agency on the Site). When a User consults the Site and another entity installs a Cookie through the Site, this Cookie is a Third Party Cookie.

1. Session Cookies

 
These Cookies allow the operators of the Site to track the actions of a User during a browsing session. The browsing session starts as soon as the User opens the browser window and ends when the User closes this window. Session cookies are temporary in nature. Once the browser is closed, all Session Cookies are deleted.

1. Persistent Cookies

 
These Cookies remain on the User’s device after the browser session has been closed for the duration specified by each of these Cookies. They are activated each time the User consults the Site.
 
In addition to cookies, we use other similar technologies on our Website, Platform and App, and elsewhere as described below.

• Social widgets are buttons or icons provided by third-party social media providers (for example a social media website or app) that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data (data about what pages you are viewing, what links you are clicking on etc.), which may be received by the third party that provided the widget and are controlled by the third parties.
• UTM codesare strings that can appear in a URL (the Uniform Resource Locator, which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher (a website that included an advert) sent the user to the receiving website (the website the advert was about).
• Application SDKsare mobile application third-party software development kits that are embedded in the App and Platform (widely used in applications). These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.
• Local storage objectsare sets of data that can be stored on your browser by a Website or App. They can be used to maintain preferences, a history of your usage, or even the state or settings of a site or an app.

4. What types of cookies does the Editor use and for what purposes.

 
Different types of Cookies are used on the Website, they have different purposes. Some are necessary to use the Website, others are optional depending on your choices.

1. Strictly necessary technical cookies (Security and Authentication)

 
These Cookies are necessary for the functioning of the Website, Platform and our App. They allow the User to use the main features of the entire Services. Without these Cookies, the User cannot use the Website, Platform, and the App normally. These Cookies only require information from the User to be deposited on the User’s terminal and do not allow any behavioural or identification tracking.

1. Functional customisation cookies

 
These Cookies allow the User’s experience on the Platform, the Website and the App to be personalised by memorising their preferences and allow

– to adapt the presentation of the Platform, the Website and the App to the display preferences of the terminal (language used, display resolution, operating system used, etc.) during Users’ visits to the Website, depending on the equipment and browsers;

– to memorise information relating to forms that the User has filled in on the Site or to information that the User has chosen on the Platform, the Website and the App;

– to offer the User access to his/her account or any other reserved area thanks to his/her identifiers.

– to implement security measures, for example when the User is asked to connect again to a content or service after a certain period has elapsed.

1. Cookies for audience measurement

 
Audience measurement cookies help to establish statistics on the number of visitors and the use of the various elements that make up the Site (sections and content visited, paths taken). They enable the Publisher to improve the interest and ergonomics of the Site.

1. Advertising / Marketing cookies

 
Advertising cookies make it possible to determine which advertisement to display according to the User’s browsing on the Platform, the Website and the App, in order to limit the number of times the advertisement is displayed, to measure the effectiveness of an advertising campaign, or to adapt the advertisements according to the User’s preferences, if the User has previously accepted this possibility.

Scroble may partner with third-party companies which offer cookie technologies to permit us and them to understand about which ads you see and click when you visit the Platform, the Website and the App. These may include following technologies:

• Frequency capping, the feature conducting frequency of visits and limits the repeating displays of the same ad.
• Attribution tracking, the feature estimating and attributing the User to a particular source of advertising or marketing, it gives a knowledge about what led to actions like a visit or a purchase.
• Remarketing and retargeting, the feature analysing browsing activity and helps to define relevant ads and to show it to the appropriate audience of Users.
• Audience targeting, the feature that helps to target advertisements to a bigger audience (group of Users) based on the analysis of inferred demographics, such as age and gender.
• Cross-device recognition, the feature which helps to recognize the actions by the same user across multiple devices or browsers.

 
In order to deliver this knowledge, the technologies may make it necessary to allow a third-party service provider to identify your personal computer, mobile phone or network device each time you use Scroble or other websites and mobile applications based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from Scroble. To be mentioned here, these technologies make it possible for us and for these service providers to recognize you, either from a single device or across devices, over time. Please acknowledge, that these third parties are obliged to respect the laws and necessarily required to comply with it, but also to contractual terms, where applicable. Scroble, however, does not have control and cannot influence or exercise any power over these third parties. All of them are acting on their own, having their own privacy documentation and rules.
 
For audience targeting, Scroble may use hashed identifiers such as an email or name with partners such as Google and/or Facebook so they can provide Scroble with audiences (groups of Users) potentially interested in specific types of products and services. Google and/or Facebook shall provide these services of User identification based on their separate own policies and agreements with their users. A description of third-party cookies and similar technologies used by Scroble, along with each third party’s privacy policy, is as follows:

1. Behavioural analysis cookies

 
Behavioural analysis cookies make it possible to identify which information on the Website or in our App might be of most interest to the User, to help improve his or her browsing and make it more interesting, and to improve the relevance of messages that may be sent to him or her, if the User has previously accepted this possibility. These cookies are helping also to detect and to gather reports on bugs to help make Scroble services work better.

Additionally, Scroble may use technologies, including cookies or local stored objects, for the Website, Platform and our App performance measurement, tests, and interactions with the Website, Platform, and our App, and may use temporary, short-term cookies for limited-time Website events such as sales and promotions. These technologies don’t gather personal or identification information. The collected information is grouped together with information from other people’s use of our Website, Platform and our App on an anonymous basis and aiming to provide us with analytical information about how our Website, Platform and our App are performing and give some advice on how to improve it.

“Insofar as the User has provided the Publisher with personal data concerning him/her, in particular through his/her registration to the Website, Platform and our App, or other information forms on the Website, Platform and our App, the Publisher is likely, subject to the User’s choices, to associate browsing information collected via Cookies, with the User’s personal data in order to send him, for example, electronic marketing messages or to display personalised advertising on his terminal, from the Publisher: from other entities of the Group or from third party commercial partners, again according to the User’s prior express choices.

The User may at any time request to no longer receive advertisements or prospecting tailored to the browsing information of his/her terminal, by contacting the Publisher directly and free of charge on the Site, or by means of the unsubscribe link included in any prospecting that the Publisher may send by e-mail. If the User chooses to refuse behavioural advertising, this does not mean that he will no longer receive advertising on the Internet, but that the advertising displayed on the Site will no longer correspond to his interests or preferences on the web browser used by the User.

The Website utilises Google Analytics and other third-party tools to help Scroble understand the usage of the offered services. We may combine the data from Google Analytics with our own data (data collected by Scroble) for some advertising features (listed below) and third-party cookies (like Google’s advertising cookies) as permitted by Google’s and Scroble’s respective policies. We provide with a guidance on how to opt-out of Google Analytics Advertising Features at the bottom of this policy. We may also use Facebook App Events SDKs for analytics in the Apps in a similar way, subject to your Opt-Out.

You can find more information on how Google Analytics works in this Google guide here and on Facebook App Events here.

1. Social network sharing cookies

 
The Publisher offers Users the possibility to share editorial or other content published on the Platform, the Website and the App through social networks. These Cookies also allow social networks to target their advertising offers. Social network Cookies are managed by the publisher of the social network. The User is invited to take note of the social network’s cookie management policy on the sites concerned that are linked to third party social media service providers such as Facebook or Google as we do not control these settings and you should check the service provider’s own conditions for further details about how they use such technologies.

1. “Flash”© Cookies from “Adobe Flash Player”™

 
“Adobe Flash Player”™ is a computer application that allows the rapid development of dynamic content using the “Flash” computer language. Flash (and similar applications) memorises the settings, preferences and use of these contents using a technology like Cookies. However, “Adobe Flash Player”™ manages this information and the User’s choices via an interface different from that provided by their browser software. Insofar as the User’s terminal is likely to view content developed with the Flash language, the User can access its Flash Cookie management tools, directly from the website http://www.adobe.com/fr/
 

5.       Services in the Apps (SDKs)

 
The software development kits (SDK) are used to provide mobile performance and analytics data, bug reporting features, and application program interfaces (or API) to help providing our services to Users, to enable and to improve social media functionality, and for marketing and advertising purposes. Scroble may use third-party application for its Services within the App and the platform. While Scroble’s app SDKs could change over time also with (and in dependence on) the features and releases of the App and the Platform, we are listing some core app SDKs below with their own privacy policies.

6. How can the User manage Cookies?

 
When the User first connects, he/she is informed that the Publisher’s partners and any other identified third party may deposit Cookies via the Website. Only the sender of a Cookie is likely to read the information contained therein and the Editor has no access to the Cookies that third parties may use. The issuance and use of Cookies by third parties are subject to the privacy policies of such third parties in addition to the provisions of this Policy. Consequently, the User is invited to visit the websites of these third parties for more information on the Cookies they store and how the User can manage them.

Management by the User of the deposit of Cookies

The User can manage the deposit of Cookies in the following way:

– The deposit of strictly necessary technical Cookies is activated by default and cannot be deactivated by the User, as these Cookies are essential to the functioning of the Site;

– The User deactivates or activates the installation of Cookies subject to his/her consent (audience measurement Cookies, behavioural analysis Cookies, advertising Cookies, etc.) via the information banner or the table below [to be adapted according to the options chosen]. Any deactivation entails the User’s refusal to deposit the Cookie in question;

• By continuing to browse, i.e. when the User has clicked on an element of the Site (image, link, “search” button, etc.) or has gone to another page of the Site, the User validates the installation of Cookies, according to the default setting proposed.

If the User activates the saving of Cookies in his terminal, the Cookies integrated in the pages and contents that he has consulted may be stored temporarily in a dedicated space in his terminal. They will only be readable by the sender. The consent given by the User is only valid for a period of thirteen (13) months from the first deposit in the User’s terminal equipment, following the expression of the latter’s consent.

If the User disables the storage of Cookies in his/her terminal or browser, or if he/she deletes those stored there, the User is informed that his/her browsing and experience on the Site may be different from that of other Users who have activated the Cookies (non-personalised content). This could also be the case when the Editor or one of our service providers cannot recognise, for technical compatibility purposes, the type of browser used by the terminal, the language and display settings or the country from which the terminal seems to be connected to the Internet. Where applicable, the Publisher declines all responsibility for the consequences of the degraded functioning of the Site resulting from the refusal of Cookies by the User.
 
Opt-in and Opt-out for Browsers
 
 
When using Scroble via a browser, you can manage and personalize the web browser’s settings to set up your cookie preferences. Please see the links below, which should help you with information about cookie settings in different browsers:

• Microsoft Edge
• Internet Explorer
• Firefox
• Chrome
• Safari

 
Opt-out of Third-Party Networks
 
 
We are offering you to read on how to manage your preferences for ads online, especially for many third-party advertising services, through resources made accessible here https://www.aboutads.info by the Digital Advertising Alliance or the Network Advertising Initiative https://optout.networkadvertising.org.
 
Please consider that it will not prevent you from receiving generic advertisements. If your choice is to completely reject or block all cookies in your browser settings, we will not be able to deliver you the Scrobles’s services as some cookies are necessary for the Website to function properly.
 
Google Analytics Opt-out
 
 
For Google Analytics Advertising Features, you can opt-out through their own Ads Settings, Ad Settings for mobile apps, or any other services (NAI’s consumer opt-out, as already listed above) or through the Google Analytics opt-out plug-in for the web.
 
Third-Party Tools
 
 
There is a variety of third parties browser plug-ins and apps helping to provide with information on and limit or block third-party cookies, web beacons, and some Javascript-based technologies. Scroble won’t take any position towards usage or application of a particular third-party product.
 
Also, the social media and internet services such as Facebook, Google, Pinterest, Snapchat and TikTok also provide services to manage usage of advertising on their platforms, including advertising on and with Scroble. More information can be found in your account settings on these platforms, including in Google’s Privacy Centre and in Facebook’s Ad Settings.